Attention: Motivated Job Seekers...

“Find A Job Faster With A
4-Step Direct Mail Campaign!”

Rich Lukesh

Have you ever flipped through a magazine and saw a slightly different ad on 3 or 4 consecutive pages for the same product?

By the 3rd or 4th time you saw the ad, did the product or message “stick” with you for a bit?

If you answered “yes” to both questions, then you have experienced what marketers refer to as Recall.

Sometimes you just need to see an ad one time and it “sticks.” But, in a world of hundreds of ad exposures per day, the repetition or frequency of an ad is very important.

Recall is a simple formula: Frequency + Good Content = Recall.

The marketing rule of thumb is that an ad must be seen at least 3 times before a person will be able to accurately Recall the message or concept being promoted.

This rule of thumb applies whether you are selling products/services or SELLING YOURSELF!

But Recall without Action is useless. Marketers measure Action through Response Rates.

The Response Rates for direct mail campaigns to the general public are in the range of 0.5% to 1.0%, which is extremely low. This means that if a company sends out 100 letters about a new product to a random sample of households, then the company may get 1 response from a consumer.

Direct mail executives have been able to predict Response Rates in the 2.0% to 5.0% range for targeted campaigns.

And depending on how well the direct mail campaign is targeted (i.e., the content of the letter and the prospects selected), the Response Rates can far exceed 5.0% if you use a 4-step process.

In my book, Secrets To Getting Hired, I outlined a 4-Step Direct Mail Campaign for a job search as follows:

• Send direct mail letter #1.
• Send direct mail letter #2 about 3 to 5 days after letter #1.
• Send direct mail letter #3 about 3 to 5 days after letter #2.
• Follow-up with a phone call about 3 days after letter #3.

The formula for Job Search Direct Mail Success is...

Recall (Frequency + Good Content) + Targeted Employers = Action

Action for a job search campaign = A High Job Interview Request Rate

Thus, the keys to a job search direct mail campaign are:

• Frequency,
• Good Content, and
• Targeted Employers.

Frequency and Targeted Employers are fairly easy to achieve.

But, Good Content? Well, that’s another story...

When you are executing a 4-Step Direct Mail job search, you need to be aware of the following:

• The content of the 3 letters will determine the success or failure of the mailing.
• The 3 direct mail pieces must deliver a central theme and yet be sufficiently unique that it doesn’t look like you sent the same letter 3 times. As such, the originality of the content is critical to your success.
• Whether you send a resume with one of the letters or never send a resume at all is a decision that needs to be made based on the theme and content of the letters.
• Finally, the script that you use when executing Step #4 (follow-up phone call) must be written such that it fits with your overall employment objectives and strengths.
  

It is for these very reasons that Lukesh Consulting Group offers job seekers our services in creating a 4-Step Direct Mail Campaign by writing the 3 letters and developing the telephone scripts.

The investment for utilizing our services in a 4-Step Direct Mail Campaign is $1,497.00 which includes the following:

• A 1-hour initial consultation, which may require you to submit some information to the Consultant in writing.
• The Consultant will create 3 drafts of the direct mail letters with the length of each letter as 1 to 2 pages.
• The Consultant will submit the drafts to you for your review. The two of you will discuss the documents. The Consultant will make modifications and return the final letters to you.
• The Consultant will create and email to you phone scripts for your follow-up calls:
  
  
  • Voicemail script and
  • Actual contact script.

If you are a motivated job seeker and you are interested in getting more job interviews, I strongly recommend using a 4-Step Direct Mail Program created by Lukesh Consulting Group.

Dedicated To Getting You Hired!

Rich Lukesh
President
Lukesh Consulting Group, Inc.